How can Corporate Sweets help boost your business?

Whether you’re looking for something to help you stand out at your next brand-building event, or want to add that special touch to staff incentives, corporate sweets are sure to impress. But, how exactly can these little treats help, you might ask… Well, luckily for you, this handy blog has all the answers!

From creating a big impact at trade shows, to distributing them at your upcoming Christmas party, discover the many ways corporate sweets can help boost your business…

1) Motivating Employees

Employees notice if an employer shows them value and appreciation. Gifts are a great way of rewarding workers for dedication and commitment towards achieving your company’s overarching goals. What better way to do this, than with corporate sweets as an incentive?

Not only are gifts more memorable than other rewards, they also act as a constant reminder of a job well done. As such, they stir up motivation in your employees, and make them more committed to your organisation. They also boost job satisfaction by making workers feel like active participants in the business, as opposed to passive observers on the sidelines.

Whether it’s a competitive sweepstake, regular incentive or a one-off reward, corporate sweets are a great morale booster. Why not jazz up your office Christmas party with a collection of festive sweets, perfect for the holiday season?

2) Impressing at Trade Shows

Using corporate sweets at networking events, trade shows and exhibitions can entice potential customers to your stall, helping further business growth, increase your company’s profile and generate potential leads. After all, who can resist satisfying a sweet tooth when there’s a delicious selection of fizzy sweets and bon-bons knocking around?

It’s no secret people love a freebie, but – while they might hesitate over picking up yet more lingering clutter, corporate sweet gifts have an instant appeal. While a lot of people don’t have much use for keyrings or mouse pads, they’re happy to accept something they can eat.

Admittedly, you’re not going to want to hand out candy if you’re promoting a dental practice, but – for most businesses, sweets work because they have such a broad appeal. They have a longer shelf-life than other edible gifts, so there’s plenty of scope to use them elsewhere if you overstock. They’re also far easier to bring to an event than having to lug heavy boxes of mugs or t-shirts around, making them a win-win, all round!

3) Appreciating Clients

In most business relationships, customers are the ones giving, while the company takes. It’s always refreshing when these roles reverse, and the client gets to receive a gift from a company they transact with regularly. Not only does this simple gesture strengthen the bond between the two, it also eliminates the inherently impersonal nature of business-customer relationships – as it shows you’re interested in their wellbeing, and not just their money.

Corporate sweet gifts express appreciation to clients for their support in purchasing your product or service. As a result, they’ll often associate your business with feelings of positivity, be more likely to repeat custom, and – most importantly, recommend your service to others. Why not appeal to your customers’ sense of nostalgia with a collection of traditional sweets or one of our – all too tempting, sharing platters?

4) Bringing Businesses Together

Just like those between you, your employees and your customers, business-to-business relationships also need regular nurturing. While these connections are mutually-beneficial by definition, the act of giving will only help strengthen those existing bonds. As such, corporate sweets are a great way of letting business associates know they are valued and appreciated.

As we enter a time of economic turbulence, businesses need to be more conscious with their spending than ever before. This makes gifting to other companies difficult to get right, but it doesn’t mean you should give up on it entirely. Even in the current climate, corporate sweet gifts remain a fantastic marketing tool. Not least because they’re a more cost-effective solution than other ideas.

Boost your Business with Retro Sweets Now!

Corporate sweets work on so many levels. They’re memorable, cost-effective and – most important of all, they make people happy. So, if you’re looking for a way to catch your customers’ hearts – or say thank you to someone important to your business, we can help!

From gummy sweets to liquorice – and everything in between, we pride ourselves on offering one of the best selections of traditional and retro sweets around. So, what’re you waiting for? Head to our online store today and see which sugary delights take your fancy…